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A Reflection on 2023

DATE : 4 JAN 2024


Hello dear friends,

As we look back on 2023 and forge ahead into a bright 2024, we cannot help but express our deepest gratitude to each and every one of you. It’s hard to believe how far we’ve come together!

Last year, our Happy Kind family generated a heartfelt contribution of $2,382.48 (USD). Through resourceful farming of our stables and a good deal of Ethereum, our donation wallet has swelled to $2,973 as of January 4, 2024! The journey wasn’t always smooth-sailing, with monthly donations seeing a dip due to fewer sales. But, as we always say, even in the toughest times we can consistently find joy in DOING GOOD, because we’re not just making a living – we’re working to wrap the world in a blanket of kindness.

We admit, 2023 we haven’t made any donation to charities yet. Between tackling our regular tasks and figuring out how to screen suitable charities, things got a bit hectic. Rest assured, this wasn’t a step away from our mission. Each dollar in our donation wallet is like a precious seed we’ve planted. We know that giving isn’t just about spreading kindness and happiness, it’s about ensuring that our donations go to the right place, where they can make the most beneficial impact. This is why we chose to focus on cultivating our giving potential in 2023 without extending our donations just yet.

As we step into 2024, we eagerly look forward to seeing these “seeds” flourish into “plants”, contributing to reputable charities that align with our values. We hope to bring light and joy into the lives of many who need it, fueling our journey of creating a world brimming with kindness and happiness. If you know of a charity that could use our support, we’d love to hear your recommendations. Let’s learn and grow together!

This year, we’ve decided to shift to making contributions on a quarterly basis. While it makes our admin tasks a breeze, we promise that our heartfelt mission stays just as strong – to share kindness and happiness with the world. 

And how could we forget our exciting new step into blockchain? 2023 saw the successful launch of our loyalty token: $KIND. The uptake might be in the early stages, but we firmly believe that an open and transparent world is best navigated with blockchain by our side. That’s why we’re rewarding you, our beloved shoppers, with $KIND tokens, ready to be redeemed for discounts and gifts in the future.

So, here’s to 2024! With kindness in our hearts and the power of innovation in our hands, let’s create a better world together!

Stay kind and keep spreading the happiness. 💚

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