We run two little shops and give 1% of every sale to a donation pool anyone can audit on-chain. Sell to make a living. Give to make a difference.

The idea of Happy Kind was conceived when the founder, Joey, bought a painting for her son with a caption saying “fill the world with kindness”. In this modern world, kindness has taken a backseat to self-interest in fueling happiness.
When we started our business venture, we firmly believed that Happiness and Kindness should go hand in hand in making the world a better place.
So who are we? We run two businesses — Happy Kind Kiddo (the baby store) and KITA (the sleep studio). We sell to make a living. Just that, we make a difference by Doing Good.
Our baby store, Happy Kind Kiddo — serving Singapore and Malaysia since 2019.
Sharing what we know and learning what we have yet to know. We engage our customers with bite-size content on our social media channels.
Kindness makes you happy and happiness makes you kind. We give back to the community by contributing 1% of sales towards our donation pool.
In open and transparency we trust. Contributions are stored in a blockchain wallet that is accessible by everyone.
Every purchase now earns 1% back in $HYPE, deposited straight to your wallet. Another 1% goes to the donation pool — and if you skip crypto, your full 2% is donated instead.
Reflecting on 2024: Embracing Challenges and Continuing Our Mission
Read more →1% of monthly sales from Happy Kind Kiddo and KITA, converted to stablecoins and held in our public donation wallet.
Donated S$670 (500 USDT) to the philanthropy and engagement arm of the National Council of Social Service.
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Donated RM2365 (500 USDT) to support education in the Malaysian community.
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